PERRY W. HURST D.D.S.
Photo was taken 1934-1937, indicated by the aircraft parked behind the Travel Air. NX12396 was a Curtiss AT-32D Condor (c/n 48), registered June 29, 1934, sold to Mexico in 1937.
Any information referring to the logo and/or the D.D.S. (doctor of dental surgery) Perry W. Hurst will be appreciated, please contact Johan Visschedijk."